DSO Secrets: The Ultimate Guide To Building Your Dental Empire

By Laura Bowles

The first book publication from DEO Dental Media Publishing (an arm of The Dentist Entrepreneur Organization) “DSO Secrets: The Ultimate Guide To Building Your Dental Empire” by Emmet Scott is a No. 1 Amazon Bestseller.

“DSO Secrets” was officially released on November 16, 2021, and quickly became a No. 1 Amazon Bestseller in the Dentistry, Dental Office Practice, Dental Assisting, and Management Skills categories and landed in the top 10 of the Entrepreneurship and Management categories. It has stayed in the top 10 of the Dentistry category since its release.

In the book, Emmet shares the vast insight he’s gained from founding and running a multi-million dollar DSO, including supporting clinicians, executive teams, being on boards of DSOs, being a partner in emerging DSOs, and more. 

Today, dental practice owners and their teams have ambitious visions for growth. Then complexity sets in. To be successful, practitioners have to survive in the world of business. But there are DSOs out there that have already overcome these challenges — DSOs that hold the secrets dental groups need. “DSO Secrets” walks dental leaders step by step through the process of creating the doctor, team, and patient experience necessary to achieve their vision of growth, whether their goal is to be a top clinician in a single practice or to build a multi-practice portfolio.

This book is varied and offers an in-depth focus on what any up and coming dentist-entrepreneur or dental leader needs to know to crack the DSO scaling code. Topics include: what it means to be an entrepreneur, becoming a top-level executive, creating an amazing customer experience, marketing, messaging, human resources (associates), finance, compliance, and more.

Emmet is CEO and co-founder of Community Dental Partners which he has helped grow from one practice to a 90+ location DSO. He hosts the popular DSO Secrets podcast, is president of the Association of Dental Support Organizations (ADSO), and is a Partner, DEO. 

Here are just a couple of the powerful reader reviews from Amazon:

A must-have for all dental entrepreneurs! “As someone who has been in the dental field for over 10 years and built my own business, I can highly recommend Emmet’s insight and guidance in this book. He’s an excellent resource for anyone trying to take their group to the next level!” – a 5-star review from Nieku Manshadi, Co-Founder of OrthoDent Management

Comprehensive and wise: “Emmet Scott has a generous heart and a big brain. He is guided by a deep and current experience of the DSO industry which he is helping to create in its modern form. He has an abundance mentality which will help many achieve their goals in this industry.” – a 5-star review from Nathan Chitty, CFO and Business Development Manager of Operation Dental, LLC. 

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