Philips Sonicare Introduces At-Home Teeth Whitening, The Oral Healthcare Leader’s First Semi-Customizable, Grab-and-Go Whitening Solution

Sponsored Content: Philips

The new offering provides a safe, easy, and effective way for patients to get brighter smiles in three days from the comfort of home.

Cambridge, MA. – Royal Philips (NYSE: PHG, AEX: PHIA), a global leader in health technology, today announced the launch of Philips Sonicare Teeth Whitening Kits. From the #1 dental professional-recommended sonic toothbrush brand worldwide, this is the latest innovation stemming from Philips’ mission to empower patients with evidence-based solutions that meet their unique oral care needs. Philips Sonicare Teeth Whitening Kits provide a semi-custom option for dental professionals looking to cater more efficiently to their patients’ desire for a bright smile. Designed to be easy to use at home, patients can feel confident they are using a safe and effective solution with the recommendation of their dental professional.

Most patients want whiter teeth1 and Philips has long been a leader in teeth whitening through the Philips Zoom! portfolio of in-office and custom take home whitening treatments. For the first time, Philips Sonicare is introducing grab-and-go whitening solutions for patients to use at home, with zero chair-time required. The whitening kits feature semi-custom reusable trays for patients to easily mold 2 to fit their teeth prior to applying the dentist-developed, enamel-safe whitening gel in the tray. Philips Sonicare Teeth Whitening Kit Advanced (9.5% hydrogen peroxide solution) is clinically proven to whiten up to five shades after nine uses with little-to-no tooth sensitivity3.  

“Philips Sonicare Teeth Whitening Kits are the perfect complement to our Philips Zoom! custom in-office and take-home offerings,” says Matina Vidalis, Senior Marketing Director, Consumer & Professional Oral Healthcare, North America. “Dental professionals can now satisfy all patient whitening desires with our complete whitening portfolio. We are proud to continue to create solutions that empower and meet the needs of dental professionals and their patients.”   

“As a dental professional, it’s important to listen to what your patient wants, and more than any other treatment, I find that patients want whiter teeth,” says Mark Hyman, DDS, PA, Philips Oral Healthcare Key Opinion Leader. “What Philips has created with Philips Sonicare Teeth Whitening Kits is a product that delivers convenience and clinically proven results with less time in the chair. I look forward to recommending this innovation and seeing the positive impact it has on dental professionals and their patients.”Philips Sonicare Teeth Whitening Kits will launch exclusively in the dental professional channel for dispensing in either 6% or 9.5% hydrogen peroxide solutions. All kits include a Quick Start Guide to help patients through the treatment process and achieve optimal results. To learn more or try the product, dental professionals should contact their local representative or visit for more information. 

  1. 79% of Americans want whiter teeth according to Philips survey ↩︎
  2. 73% of 139 participants agree, US, 2022 ↩︎
  3. 81% of 67 participants, US, 2022 ↩︎