Susan Greenspon-Rammelt is Chief Legal Officer, EVP of Business Affairs, Corporate Secretary, and a member of the Board of Directors of SmileDirectClub, the next generation oral care company with the first medtech platform for teeth straightening. Prior to SmileDirectClub, Susan served as a corporate law partner at Foley & Lardner LLP, where she represented domestic and international enterprises, and a partner at Dentons US LLP.
In the following Q&A, Susan discusses her involvement as a founding board member of Women in DSO, as well as how SmileDirectClub partners with dentist entrepreneurs in their growth journeys.
Q: You are a founding board member at Women In DSO®. Can you tell us why you wanted to be involved?
A: As a woman in the legal profession, I have long been a proponent of encouraging and developing female leaders. It’s extremely important for all of those in a leadership position – both men and women – to mentor and inspire the next generation of female leaders to create a more balanced industry. I was excited to have the opportunity to join Dr. Aman and Women in DSO, and I look forward to the work we will do to create a much needed and important space for the next generation of leaders in DSOs.
Q: What are the goals or initiatives you are looking forward to working on with Women In DSO®?
A: I am really looking forward to the mentorship initiatives that we have started and will continue to launch through Women in DSO. Mentorship has been one of the most meaningful parts of my career. I have been fortunate enough to mentor many emerging female leaders over the last 20 years. It is incredibly rewarding to have played even a small part of so many career growth journeys and knowing the impact these leaders will make to better our world.
We have a lot planned for our Women in DSO members and future members. Beyond mentorship initiatives, we also provide networking opportunities. Building relationships is so key to creating a community of female leaders and I look forward to meeting more women in the industry and really being able to kick off some of those opportunities in Vegas this month.
Q: As a leader at SmileDirectClub, what opportunities does your organization have to help dentist entrepreneurs in their growth journeys? Specifically, women?
A: At SmileDirectClub, we look for opportunities to profile, support, and celebrate female dentists and orthodontists that want to embrace change, technology, innovation and share in our mission to democratize access to care. We recently partnered with celebrity cosmetic dentist, Dr. Amira Ogunleye. Dr. Amira is part of the SmileDirectClub Partner Network and really exemplifies our mission in her day-to-day work. Dr. Amira provides opportunities to aspiring women leaders through her many pursuits, including the recent launch of her mentorship program that will support the next generation leaders within the dental industry. We look forward to continuing to work with many women in the dental industry both internally within our dental team and externally with our many Partner Network doctors.
Practice growth is also at the top of our list to support dental entrepreneurs. Through our Partner Network, dentists and orthodontists now have the ability to offer SmileDirectClub clear aligners to their patients. With cost and convenience as the two big brand differentiators for our business model, we are giving doctors the opportunity to easily add a new service offering for their patients while also enabling them to reach more patients through our marketing efforts and in-turn, grow their practice.