From the Publisher

Helping DSOs Flourish

Bill Neumann

This is the last issue of Efficiency in Group Practice for 2017. As we head into the holiday season, I’d like to thank all our 2017 advertisers for making our fifth year publishing this DSO-centric magazine our most successful. We continue to grow our readership with relevant and timely dental support organization related content. As the DSO industry continues to grow and evolve, Efficiency in Group Practice will remain at the forefront of providing news and exclusive content for emerging dental groups and dental support organizations.

Recently returned from the ADSO’s Partnering for Growth event in Washington, DC, I am struck by the increasing number of organizations and events that are catering to the needs of emerging dental groups. The number of training, consulting and educational resources is at an all time high. These events and organizations ensure that a new wave of dental groups and DSOs will have the ability to flourish and scale much more effectively than in the past.  The Dentist Entrepreneur Organization, Dental Group Evolution, Scaling Up Dental, and Partnering for Growth are all built to guide entrepreneurial dental groups to successful outcomes. Efficiency in Group Practice will continue to cover these meetings and organizations in 2018 and beyond, as they continue to impact the growth of the industry.

Our goal at Efficiency in Group Practice is to provide quality content to assist you, whether you are an emerging dental group or an established DSO looking for the latest education and information specifically suited to multi-location dental groups. In this issue we review hot topics, such as training, marketing and branding.

When it comes to branding your group of dental practices, we go to the experts to get their tips on marketing and branding. Ryan Torresan of Great Expressions Dental Centers has capitalized on lifestyle, passion, health, empowerment and aspirations of their patients to convey the GEDC brand. Aldo Benedetto of Benevis shares his brand building techniques for Kool Smiles with a goal of creating a high-quality patient care brand in a fun and compassionate environment. Aside from branding and marketing from a patient perspective, Kasey Pickett of Aspen Dental shares her team’s community based strategy to make sure that dentists that partner with ADMI feel supported, mentored and connected.

If training and education is important to your DSO, make sure you take a peek at our article on DSO training. We get perspective not only from dental service organizations, but from their industry partners as well.

We look forward to serving the DSO industry in 2018 and beyond,

Bill Neumann



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