by Sponsored Content: OM Performance Marketing
Dental marketing is full of it. And it’s time someone said it out loud so we can actually start to change and get better.
You’ve heard the usual lines—probably while cycling through your third agency in three years.
“We boosted a few posts on Facebook. That counts as paid social.”
“Your impressions are high, so your practice is doing fine.”
“You don’t need access to your ad account. That’s technical stuff.”
The list goes on.
Translation? You’re paying for noise, not results.
Dental owners and practice groups deserve better than cookie-cutter campaigns and fluff-filled reports about “traffic Or Facebook Likes.”
“You’re not just trying to look good online. You’re running a real business, in a competitive market, treating real patients.”– Daniel Sosa – CEO @ OM Performance Marketing
Let’s break down two of the biggest traps holding practices back.
The “Best Dentist Near Me” Trap
Generic keywords. Google-Ads-only marketing. Templated websites. Bland messaging. If your marketing looks and sounds like every other practice in your area, you’re not building a brand. You’re blending in.
Patients don’t choose based on sameness. They choose based on what makes you different—your experience, your values, your patient care. Great marketing shines a spotlight on that. Bad marketing hides it behind a list of services and stock photos.
The “Set It and Forget It” Marketing
You can’t buy growth for the price of a utility bill. No one is scaling a dental practice for $900 a month. That package isn’t marketing, it’s maintenance. It keeps the lights on, maybe, but it’s not going to move your business forward. These low-cost setups give you bare-minimum campaigns, vague metrics, and a report you could swap out monthly without noticing.
If you want real growth, you need real execution. Smart strategy, clear goals, and constant improvement. That’s the work.
So What Does Real Marketing Look Like?
It looks like knowing how much you spend to acquire each patient. It looks like call tracking, PMS integration, and reporting that ties your marketing directly to booked appointments and production. It looks like campaigns that spotlight what makes your practice truly different—your strengths, your story, your care—not just your location.
It’s a full-funnel system that drives demand, converts traffic, and fills your chairs.
That’s what we build at OM.
Because dental groups don’t need more fluff. They need patient acquisition that works.If you’re ready to stop guessing and start growing, it’s time to cut the BS.
