INDUSTRY NEWS

Anthem names Scott Towers as president of Dental business
Anthem Inc (Indianapolis, IN) named Scott Towers as president of the company’s Dental business, effective November 28, 2016. In his new role, Towers will be responsible for developing strategy and managing the profit and loss for the Dental business. This includes accountability for product development, operations, underwriting, and network development. Towers, who has been with the company for eight years, will be based in Eagan, Minnesota.

ChildSmiles Dental, MouthWatch partner on program to bring teledentistry to SC
ChildSmiles Dental (Marion County, SC), a pediatric public health program, and MouthWatch (New York, NY), dental imaging company are partnering to bring a teledentistry pilot program to schools in Marion County in South Carolina. Through the program, MouthWatch will provide its intraoral scanners and teledentistry software to ChildSmiles Dental, which will then organize for local dentists to remotely screen school kids for oral diseases. MouthWatch will use the pilot program as a case study. It is also looking to create similar programs in other areas.

DSO names new agency of record to help improve dentist recruitment
Clean Design (Raleigh, NC), a branding and advertising agency, was named agency of record for Affordable Care (Raleigh, NC) as the national dental support organization looks to expand and improve its dentist recruitment marketing. Clean Design will provide branding, overall marketing strategy, and creative services to support dentist recruitment efforts within Affordable Care. An integral part of the Affordable Care offering is its practice ownership program, a 360-degree business support system that offers resources to help dentists open and maintain their own successful practices. The company provides support for nonclinical duties, including recruiting and human resources, advertising and marketing, real estate and equipment upgrades, and IT services.

Americares and Baxter International Foundation announce project to prevent systemic health issues in low-income patients
Baxter International Foundation (Deerfield, IL) and Americares (Stamford, CT) are launching a new oral health project to help combat the negative impact poor oral hygiene can have on patients’ overall health. The Americares Oral Health Project will give 30 Americares partner clinics across the United States the capacity to deliver oral health education to uninsured, underinsured, and low-income patients. Baxter International Foundation is funding the year-long initiative with a nearly $75,000 grant to Americares. The Americares Oral Health Project will train partner clinic staff to integrate oral health education and introduce preventive measures for dental health issues in a primary care setting. In the United States, Americares supports a network of 1,000 clinics and health centers serving 5 million patients in need with medicine, supplies, education, and training.

Great Expressions achieves federal certification for custom software
Great Expressions Dental Centers (Southfield, MI) has again achieved governmental certification for its custom dental practice management software. One of the first dental service organizations to obtain this certification, GEDC relies on the software to maintain its customer-focused operations, using the system for scheduling appointments, billing and more. Established by the Office of the National Coordinator for Health Information Technology (ONC) – the Health IT Certification Program, the software certification is part of an initiative to ensure that health software programs conform to specific standards and criteria that have been adopted by the Secretary of Health and Human Services. In order to receive the certification, GEDC passed all government requirements to store, display, transmit, receive and secure all patient health information with its dental practice management software.

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